WHY YOU SEO NOT BE WORK

In the success story of a website, both design and search engine optimization (SEO) play an important role as their work is vital for a successful online presence.It's well known throughout the SEO industry that quality one-way links are the lifeblood of your rank building strategies. And while quality is certainly an important factor here, so is quantity.

So, here it is: 2 Ways Your SEO May Not Be Working

Poor Keyword Choices
Keyword and phrase selection in order to properly SEO your web site is a difficult and lengthy process. It involves research and niche targeting to thoroughly investigate the industry or topic your web site is all about. The most common approach by many is to compile a list of highly popular key phrases. This is not always the best approach. The key phrases that are the most popular are quite often difficult to rank for, as you are competing with many more web pages for the coveted top spots.

In addition, even if you are fortunate to rank for your chosen key phrases, they may not be your best converting. In other words, your statistics may show a lot of visitors, but not many of them that are actually contacting you or purchasing your product or service.

Solution: Figure out what terms best describe what you do and include them in your web copy and ensure your keyword saturation is strong. (for a 300-400 word page put your main keyword in the text 4-6 times)

Content Updates
Content Management SystemIf you cant recall the last time you sent your web developer some new content for your web site, or at the bottom of your pages, it still reads “Last Updated July 2005, then this one is for you. Search engines are big business nowadays. What is Google worth again?

The big 3, that is; Google, MSN and Yahoo! are fiercely competing for you! Search engines need visitors and market share. Now how do you suppose they try to accomplish this? Well, two ways that they compete with each other is by providing a) relevant results and b) recent, fresh results.

Since search engines render results based strictly upon website content it makes sense then that they want content from sites that are fresh with new content!

Lets look at the fresh kind of results. Search engines crave fresh content because it helps to keep their results relevant. Its extremely important that we give the search engines the new content they desire so they can index it and include it in their results pages. Updating your website on a regular basis shows both the search engines and your website visitors that your company is active and worth their trust. Content writing is not for everyone, that is for certain, however, the seo benefits alone may be worth it to hire a content writer for seo.




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Search Engine Popularity Tips

The methods employed to increase your rankings may seem like rocket science to you, so you have probably avoided dealing with this issue. I am here to tell you the time has come to face your website! A high ranking for your website is so essential that if you have the slightest desire to actually succeed in your business, there is no way you can continue to avoid this issue. Aim to have around 250 words on each page, but if this is not desirable due to your design, aim for at least 100 carefully chosen words. If you want to achieve a high ranking, this text is essential. However, the search engines must be able to read the text, meaning that the text must be in HTML and not graphic format.

Your keywords serve as the foundation of your marketing strategy. If they are not chosen with great precision, no matter how aggressive your marketing campaign may be, the right people may never get the chance to find out about it. So your first step in plotting your strategy is to gather and evaluate keywords and phrases. Popularity is not enough to declare a keyword a good choice. You must move on to the next criteria, which is specificity. The more specific your keyword is, the greater the likelihood that the consumer who is ready to purchase your goods or services will find you.

Each search engine uses a formula to compute website rankings. When search engines changes this formula in any way, it may raise or lower your ranking. Some search engines use a number of different formulas, rotating them so that a formula does not become overused or outdated. Depending on which formula is being applied, your search engine position may suddenly drop or rise in rank significantly. Therefore, you must check your positions frequently in order to catch when a search engine changes formulas and what effect it has on your positions.

Since search engine marketing is an on going process, your positions must be constantly monitored. If you want your search engine optimization company to do this for you,request a sample of a monthly report. It is essential that this report should show rankings for the most popular search engines. Do not be impressed by a report that only shows great results for a limited number of small search engines. These are fairly easy results to acquire. Also confirm that the popular search engine results they are showing you are indeed the popular results.

Be sure the sample report the search engines company shows you is in a format that you can easily understand. For example, it could be in the form of a chart that covers a period of at least six months and presents data such as the top 50 positions broken down on a monthly basis or the top 5 pages each month. Then, ascertain that the company you are considering actually monitors these positions or pages every month, and that the sample report they show you includes findings and recommendations for the specific site. This insures that the company will actively monitor and make adjustments to their strategy on a continual basis rather than simply gather statistics on your positions. You need a company that is actively participant in your computer marketing campaign, not just an information gatherer.

Ronald W. Firquain is a auto mechanic, musician, Arabian horse owner for 20 years, writer, marketer, entrepreneur, webmaster and has 18 years of computer experience. computer tips


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How to Transfer a Domain Name

Transferring a domain name from one registrar to another can appear a confusing and complex issue. In reality it's really quite simple after you've gathered a few important pieces of information.

The first step is to find the new "home" for your domain name. There are really only two options here: a domain registrar or a web hosting company which is also a domain registrar. Some registrar's do not offer web hosting services - in these cases when someone tries to reach your site the internet directory system (called DNS) will be contacting them to find out where your website is really located. This is a perfectly viable solution but may not be the lowest cost as there are many web hosts that now also offer domain registrar services as well. This second option will allow you to manage the domain name as well as host your website in one place and often comes at a lower price than separating out the two services. You must decide what is best for you thought for simplicity it is probably easier to just have everything managed at one location.

The second step is to visit your old registrar and obtain your authorization code. This code will be required to give your new registrar the ability to request the domain name transfer. On most registrars this code can be obtained directly by navigating to the proper page. You may need to use your registrars search function and look up "authorization code" or "transfer domain name" to find out where the authorization code is stored. In the worst cases you may even need to contact the registrar to request the code. Once you have this code you are almost ready to initiate the transfer.

The third step in domain transfer is to make sure the domain name is "open" to transfer. Years ago it was really easy to initiate this activity and because of the simple rules domain hijacking was far more common. To help reduce this problem registrars moved to a system which would allow users to set domain names to a "locked" state which would prevent anyone from starting a transfer. If you have a decent registrar this will be the case and you may need to change the "state" of your domain name to allow the transfer to begin. Again this is usually managed right on the same page that you find your domain name but you may need to use their search function and or call the registrar to get help.

Once you have found your new home, found your authorization code, and made sure the domain is "open" for transfer you are ready to initiate the move. The fourth step is to initiate and accept the domain transfer. On your new registrar's site find their domain management or transfer tool. You'll need to enter the name of the domain and then you'll also be asked for the authorization code. Once you've submitted the request you will need to check the email address tied to the domain name - this will most likely be the one you used when you signed up for the domain. If for some reason you no longer have access to that account you are going to have to jump through some hoops to get this step handled.

If you don't have access to that email the fastest way to get this resolved is to call the old registrar and let them know what has happened. If your site isn't a fortune 500 company you'll most likely have an easier time but don't be surprised if resolving this issue takes a bit of time. If you have access to the email things will be simple - you'll most likely just need to click a link in it to "agree" to allow the transfer to begin or possibly you'll receive a code that you'll need to enter somewhere to allow it to begin.

Once you are all done the last thing you'll need to do is make sure everything works after the transfer. The actual transfer will take anywhere from a few hours to many days. If things are done right you won't suffer any downtime for your website but in the worst cases you'll see up to 48 hours of connection issues for some users as their DNS servers are updated with the new information. In our experience there have been very few issues.

In review here are the steps:

1. Find a new registrar or a webhost which offers registrar services
2. Get the authorization code for your domain
3. Make the request
4. Accept the request which was sent to your email
5. Make sure everything works after the transfer

After the domain name is transferred you should be good to go!


Article Source: http://EzineArticles.com/?expert=Ed_Grierson

Strategic Thinking For Blogging Cash

All successful businesses have a strategy. If you want to successfully earn money blogging, then you should have a strategy, too.

Where do you see your internet business in the next few years? Many people get started just trying to make some blogging cash, but if you really want to grow a business you need to know where you're going, and have a map to get you there.

Before you form a strategy you need a mission. A mission should include the blogs objectives and values. Your mission statement should also state what you are offering your readers. Once you have a well thought out mission, it's time to get a little more specific.

A business portfolio is a survey of all your products and offers.

Take a look at the products, offers, and affiliate programs you are currently working with, and decide where you should be investing your time and money.

Then start developing your blog strategy. Remember that on the internet, marketing opportunities can change; old opportunities become stale; and new ones are started. What worked for you in the past isn't a guarantee for the future. Always take a dynamic outlook when analyzing the market. Visit other blogs to broaden your world view and improve on your strategic planning.

With a good strategy, based on a sound mission, your blog readers will always come back for more. With a strong portfolio in place, you will never have a problem finding the right offer for your traffic. Strategic thinking is the baseline of good business sense.


Article Source: http://EzineArticles.com/?expert=Kevin_T_Hope